I am… a promotional agency I want… to create a logo

Let’s make it together

As a promotional agency, you play an essential role in promoting Luxembourg’s brand image. Our brand architecture gives you the opportunity to develop a new logo based on the graphic elements of the LuXembourg Signature.

  • MY PROJECT SERVES ABOVE ALL THE PROMOTION OF LUXEMBOURG AND NOT THAT OF A PRODUCT, A SERVICE OR A BRAND
  • MY PROJECT HAS A STRONG POTENTIAL FOR INTERNATIONAL VISIBILITY AND/OR CLEARLY HIGHLIGHTS THE ASSETS OF LUXEMBOURG
  • MY PROJECT IS IN LINE WITH LUXEMBOURG’S 3 PRIORITY THEMES OF CREATIVITY, DIVERSITY AND SUSTAINABILITY

Your project does not appear to meet the conditions

We invite you to contact our team below to discuss the subject together.

LET’S MAKE IT HAPPEN!

Your project meets the three prerequisites for submission to the brand image promotion Partnerships Committee.

What do you want to do now?

#I CONSULT
THE PERMITTED VARIATIONS
#I SEEK INSPIRATION FROM
EXAMPLES OF USE
#I SUBMIT
MY PROJECT FOR VALIDATION

#I consult
the permitted variations

What variations are allowed and what are not?

To learn more, click on the corresponding links on the right.

Any doubt? contact us

PRESIDENCY / INSTITUTIONAL ACTION

As’actors involved in various international alliances, promotion agencies may be called upon to assume leadership responsibilities in’ alliances or’ organizations. ’It is within this context that’a new visual identity can be designed.

PRESIDENCY / INSTITUTIONAL ACTION Cohabitation with an existing logo

Criteria

  • Construction’according to a fixed basic principle
  • Predefined logo
    • vertical column with 4 X symbols in red and blue
    • description in 3 lines
    • the predefined logo can have a maximum height of the column composed of the 4 symbols X
  • The typeface of the logo must be VERLAG in capital letters
  • The colors of the logo to be used are black, red and blue
  • The color sequence is fixed
  • ’The verbal element of the logo must include the word “Luxembourg”
  • The LuXembourg logo cannot be integrated into the new logo

JUBILEE

As part of the’promotion agency’s relationships with their international partners, an anniversary and jubilee is an opportunity to celebrate joint achievements and lasting relationships. Because of its international character, this anniversary or jubilee may give rise to variations of the Luxembourg Signature.

 

Criteria

  • Construction according to a fixed basic principle
  • Official flag of Luxembourg
    • x symbol in red and blue as connection
    • official flag of the partner country
    • “Luxembourg” in black
    • name of the partner country in one of its national colors
    • description of the occasion in max. 2 languages in black
  • The typeface of the logo must be VERLAG in capital letters
  • The LuXembourg logo cannot be integrated into the new logo.

# I seek inspiration from examples of use

Presidency
2019

Luxinnovation

Chairmanship Taftie

# I seek inspiration from examples of use

# I submit
my project for validation

To ensure that your objectives are reached in accordance with the graphic charter, we discuss with you, guide you and check the use of visual elements.
  1. 1
    I SUBMIT MY PROJECT
    FOR VALIDATION
  2. 2
    EVALUATION BY THE BRAND COMMITTEE
  3. 3
    DECISION AND DETAILS
  4. 4
    LET’S MAKE IT HAPPEN!

Will my logo be protected? What will my rights be?

As the visual element “X” is the subject of an international trademark registration, your logo based on this visual element will also be protected by this registration. For all legal and other questions related to the use of your logo, consult us.

Any questions?
CONTACT OUR TEAM

Contact us