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Are you a media professional with a question about the brand image of Luxembourg? Our team is at the disposal of journalists, bloggers, authors and editors for any information request. If necessary, we can put you in contact with our partners and assist you in your research.

Press kits and releases

• Lex Delles and Beryl Koltz reviewed the first 10 years of the LuXembourg – Let's Make It Happen initiative and presented the Action Plan for 2026–2030 (22.06.2026)
• Inauguration officielle du "LuXembourg House Pop-up Store" à l'aéroport de Luxembourg en présence de Lex Delles et Yuriko Backes (22.05.2026)
• La campagne "Oops, I Stayed in Luxembourg" de LuXembourg - Let's Make It Happen a été distinguée dans la catégorie "Best Communication Strategy - Place Brand" lors des City Nation Place Awards 2025 à Londres (07.11.2025)
• Nouvelle campagne et autres actualités de "LuXembourg – Let's Make It Happen" à l'occasion de la fête nationale 2025 (18.06.2025)
• The actors of brand promotion met at the "LuXembourg Community Event" (21.06.2024)
• Activities of "LuXembourg – Let's make it happen" on the occasion of National Day 2024 (19.06.2024)
• New promotion tools of "LuXembourg – Let's make it happen" (19.06.2023)
• Signing of a "Nation Branding" partnership agreement with Christine Majerus (27.06.2022)
• Jean Asselborn presented the brand promotion strategy and the foundations of the 2021-2025 action plan (30.06.2021)