I am… a city / municipality I want… to produce a publication
Let’s make it together
As a city and a municipality, you also play an essential role in promoting Luxembourg’s brand image. Our graphic charter gives you the opportunity to produce a publication based on the graphic elements of the LuXembourg Signature, according to established rules.
Your project does not appear to meet the conditions
LET’S MAKE IT HAPPEN!
What do you want to do now?
#I consult & download
authorized graphic elements
What are the graphic elements you can use?
To learn more, click on the corresponding links on the right.
THE LUXEMBOURG SIGNATURE
The LuXembourg Signature is the result of an extensive participatory process and represents the values of openness, dynamism and reliability of our country.
It consists of the LuXembourg logo – composed of the word Luxembourg with the X symbol – and the Let’s make it happen invitation. In some specific cases, the Signature can be used without the Let’s make it happen invitation.
THE X SYMBOL
The X symbol is the most important element of the Luxembourg Signature.
It highlights Luxembourg’s values and priorities: the arrows represent the dynamism with which Luxembourg initiates projects, accelerates the creativity of sectors and favors innovation by constantly renewing itself. The outward and inward pointing arrows represent the openness with which it brings together and unites people from all walks of life, promotes diversity and is committed to a humanistic Europe. Finally, the resulting balance and shape create a position that guarantees stability and represents the reliability of the resulting relationships and alliances, the sustainability of its actions and its vision, beyond its national interests, for a better world.
Links
THE MATRIX
The matrix is formed by duplicating the X symbol. You can use it as an accompanying graphic element, either in its entirety or by decomposing it upwards.
Consult the graphic charterLinks
TYPEFACE
The preferred typeface is Verlag because it is the original font of the Signature (logo and invitation).
If, for some reason, you cannot obtain or use Verlag typeface, the other preferred typeface is Calibri, which you will find in all Office programs (Word, Excel, Power Point) or equivalent.
Links
THE INVITATION
The invitation consists of the phrase Let’s make it happen. It sums up Luxembourg’s vision: that of a committed player on the international scene, a strong ally in the context of sustainable growth, a facilitator of innovative ideas that can contribute to a better world. The word “it” evokes everything that Luxembourg aspires to bring to the world: more creativity, more diversity and more sustainability.
You can use it without the word LuXembourg, as a graphic or illustrative element, in the colors red, blue, black or white (negative).
Links
THE PHOTOS
You can choose between thematic photos that illustrate the different faces of Luxembourg, i.e. culture, history, economy, society, nature, activities etc., or photos that formally integrate the ” X ” symbol.
Consult the toolboxLinks
THE COLORS
The Signature is tricolored. The red and blue of the X symbol represent the national colors and are complemented by black for the text elements.
Consult the graphic charterLinks
THE EMOXIES
Called ” emoXies ” by allusion to the ” X ” of the Luxembourg Signature, these emojis let you give a ” Luxembourg ” touch to your communication and to represent the different facets of the country in a playful way.
Consult the graphic charterLinks
USE OF MULTIMEDIA RESOURCES
You can use existing multimedia resources: photos, videos, promotional brochures, etc.
Consult the toolboxUSE OF MULTIMEDIA RESOURCES
You can use existing multimedia resources: photos, videos, promotional brochures, etc.
Consult the toolbox# I seek inspiration from examples of use
“Plans/Guides” folder
# I seek inspiration from examples of use
# I submit
my project for validation
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1I SUBMIT MY PROJECTFOR VALIDATION
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2EVALUATION BY THE BRAND COMMITTEE
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3DECISION AND DETAILS
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4LET’S MAKE IT HAPPEN!