I am… a ministry or public administration I want… to create a logo

’When’a ministry or an administration promotes a sector or a theme, defined as a priority for the’ image of the Luxembourg brand, it is possible to develop a sectoral promotional visual identity that fits into the family of the Luxembourg Signature.

Criteria

• Priority theme
• For a variant of the X symbol as a visual element of the logo:
  • the X symbol must be red and blue
  • the X symbol must be isolated
• The X symbol may be complemented by another graphic element, but must remain the dominant visual element of the logo.
• The typeface of the logo must be VERLAG in black, upper case
• The logo colors to be used are black, red and blue.
• The word element of the logo must include the word “Luxembourg”.
• The LuXembourg logo cannot be integrated into the new logo.

The ideal framework for promoting Luxembourg and presenting the country’s assets abroad’, an international event can be cross-sectoral in nature, such as a world exhibition, or thematic, such as the Olympic Games. Because of its duration and scope, it often offers major visibility opportunities. In this case, the creation of’a promotional logo is possible.

Criteria

• Major international event
• Variation of the X symbol as a visual element of the logo:
  • the X symbol must be red and blue
  • the X symbol must be isolated
• The X symbol can be duplicated and repeated.
• The X symbol must be complemented by another graphic or verbal element related to the event, but must remain the dominant visual element of the logo.
• The typeface of the logo must be VERLAG in black, upper case
• The logo colors to be used are black, red and blue.
• The verbal element of the logo must include the word “Luxembourg”
• The LuXembourg logo cannot be integrated into the new logo.

As a’player involved in various international alliances, Luxembourg has leadership responsibilities in’ alliances or’ organizations. ’It is within this context that’a new visual identity can be designed.

Criteria

• Construction’according to a fixed basic principle
• Predefined logo
  • vertical column with 4 X symbols in red and blue
  • description in 3 lines
  • the predefined logo can have a maximum height of the column composed of the 4 symbols X
• The typeface of the logo must be VERLAG in capital letters
• The colors of the logo to be used are black, red and blue
• The color sequence is fixed
• ’The verbal element of the logo must include the word “Luxembourg”
• The LuXembourg logo cannot be integrated into the new logo

Criteria

• Variation of the X symbol as a visual element of the logo:
  • the X symbol must be red and blue,
  • the X symbol must be isolated.
• The X symbol must be complemented by another graphic or verbal element related to the event/task and must not be the dominant visual element of the logo.
• The typeface of the logo must be VERLAG in capital letters.
• The logo colors to be used are black, red and blue.
• The verbal element of the logo must include the word “Luxembourg”
• The LuXembourg logo cannot be integrated into the new logo.

Criteria

• Construction according to a fixed basic principle
• Vertical column with 4 X symbols in red and blue
  • description in 3 lines
• The typeface of the logo must be VERLAG in capital letters.
• The logo colors to be used are black, red and blue.
• The color sequence is fixed.
• The verbal element of the logo must include the word “Luxembourg”
• The LuXembourg logo cannot be integrated into the new logo.

As a’committed player in various international alliances, Luxembourg regularly applies for membership in boards and commissions. In this context, a visual identity can be created according to a given model’. In the event that Luxembourg becomes an actual member, the’visual identity can be adapted.

Criteria

• Construction according to a fixed basic principle
• Use of the LuXembourg logo in color (black typeface with red and blue X symbol)
• In addition, only a descriptive text is allowed and not any other graphic element or symbol
• The typeface of the logo must be VERLAG in black, in capital letters
• The verbal element of the logo must include the word “Luxembourg”

As part of the relationships of ministries or public administrations with their international partners, an anniversary and jubilee is an opportunity to celebrate joint achievements and lasting relationships. Because of its international character, this anniversary or jubilee may give rise to variations of the Luxembourg Signature.

Criteria

• Construction according to a fixed basic principle
• Official flag of Luxembourg
  • x symbol in red and blue as connection
  • official flag of the partner country
  • “Luxembourg” in black
  • name of the partner country in one of its national colors
  • description of the occasion in max. 2 languages in black
• The typeface of the logo must be VERLAG in capital letters
• The LuXembourg logo cannot be integrated into the new logo.

’A strong sign of recognition that promotes the origin or quality of’a Luxembourg product or service to be known, a label can be awarded by the’ State of Luxembourg. In this case, it is possible to develop a logo using the graphic elements of the Luxembourg Signature.

Criteria

• Label in relation to a priority theme
• X symbol as a complementary visual element of the logo:
  • the X symbol must be red and blue,
  • the X symbol must be isolated.
• The logo must be dominated by another graphic element related to the theme. The X symbol can be up to 20% of the size of the graphic element of the logo.
• The typeface of the logo can be VERLAG in black, in capital letters, the use of a typeface reflecting the spirit of the sector is possible.
• The color of the logo must be black (the red and blue X symbol being the only color element of the logo).
• The word element of the logo must include the word “Luxembourg”
• The LuXembourg logo cannot be integrated into the new logo.