I am… an embassy I want… to create a logo

Let’s make it together

As an official representation of Luxembourg, you communicate with the official government logo (red lion).nAs you also play an essential role in promoting Luxembourg’s brand image, our brand architecture gives you the opportunity to develop a new logo based on the graphic elements of the LuXembourg Signature.

  • MY PROJECT SERVES ABOVE ALL THE PROMOTION OF LUXEMBOURG AND NOT THAT OF A PRODUCT, A SERVICE OR A BRAND
  • MY PROJECT HAS A STRONG POTENTIAL FOR INTERNATIONAL VISIBILITY AND/OR CLEARLY HIGHLIGHTS THE ASSETS OF LUXEMBOURG
  • MY PROJECT IS IN LINE WITH LUXEMBOURG’S 3 PRIORITY THEMES OF CREATIVITY, DIVERSITY AND SUSTAINABILITY

Your project does not appear to meet the conditions

We invite you to contact our team below to discuss the subject together.

LET’S MAKE IT HAPPEN!

Your project meets the three prerequisites for submission to the brand image promotion Partnerships Committee.

What do you want to do now?

#I CONSULT
THE PERMITTED VARIATIONS
#I SEEK INSPIRATION FROM
EXAMPLES OF USE
#I SUBMIT
MY PROJECT FOR VALIDATION

#I consult
the permitted variations

What variations are allowed and what are not?

To learn more, click on the corresponding links on the right.

Any doubt? contact us
  • Permitted variations

JUBILEE

In the context of diplomatic relations or’an involvement in’ an international organization, an anniversary and jubilee is an opportunity to celebrate joint achievements and lasting relationships. Because of its international character, this anniversary or jubilee may give rise to variations of the Luxembourg Signature.

 

Criteria

  • Construction according to a fixed basic principle
  • Official flag of Luxembourg
    • x symbol in red and blue as connection
    • official flag of the partner country
    • “Luxembourg” in black
    • name of the partner country in one of its national colors
    • description of the occasion in max. 2 languages in black
  • The typeface of the logo must be VERLAG in capital letters
  • The LuXembourg logo cannot be integrated into the new logo.

# I seek inspiration from examples of use

Jubilee
2022

30 years of diplomatic relations

Luxembourg-Croatia

# I seek inspiration from examples of use

# I submit
my project for validation

To ensure that your objectives are reached in accordance with the graphic charter, we discuss with you, guide you and check the use of visual elements.
  • 1
    I SUBMIT MY PROJECT
    FOR VALIDATION
  • 2
    EVALUATION BY THE BRAND COMMITTEE
  • 3
    DECISION AND DETAILS
  • 4
    LET’S MAKE IT HAPPEN!

Will my logo be protected? What will my rights be?

As the visual element “X” is the subject of an international trademark registration, your logo based on this visual element will also be protected by this registration. For all legal and other questions related to the use of your logo, consult us.

Any questions?
CONTACT OUR TEAM

Contact us